Sentek approached Algo Más in 2017 to develop a new logo, brand and to update all their collateral. The company hadn't refreshed its brand since inception and required a more modern look and feel.
Algo Más conducted a brand workshop to facilitate discussions around the requirements for the new brand.
We created a new, modern style while retaining the blue colour and association to the earth and plant growth. The modern look helped to reflect the highly technical and powerful agricultural tools Sentek are producing.
The new brand was rolled out across all of their marketing touchpoints.