The Adelphi is a new luxury apartment building by Scott Salisbury Homes in Glenelg North consisting of 50 apartments offering the option of one, two and three-bedroom residences.
Algo Más was engaged to undertake the marketing for this project including the design and development of a new website to replace their existing introductory ‘splash page’.
The aim was to create a website that reflects the prestige nature of the development and the immaculate lifestyle its Glenelg North location offers by showcasing apartment features and highlighting local drawcards such as eateries, shopping precincts, schools and more.
They key goal of the website is to drive enquiries and registrations to help the sales team build its customer database. A prominent ‘enquire now’ button features at the top of the web page and the sales team’s details are displayed at the bottom. The website features an attractive and modern design with bold image renders spread across several custom templates. The Google map is styled to match the companies brand colours and animation is utilised site-wide via sliding image carousels. The ’sticky header’ style updates on scroll and follows the user down the page to encourage continued site interaction. The site can be easily maintained, and modified, using a robust content management system.