Algo Más worked closely with Addept Business Advisors and Chartered Accountants (formerly Crase Robinson) on a significant brand refresh project, as their old branding was dated and they were looking for a fresh start.
First of all the client wanted to move away from the traditional use of surnames as business names, and into a more modern name, look and feel.
The initial brand refresh included design of the new logo and development of business cards, letterheads, with compliment slips, brochures and website design. We then went on to design and implement office signage, as well as promotional items and other collateral.
The new logo embodies Addept’s friendly, professional accounting service and has been very well received by both existing and new clients.