Following an extensive consultation process with the community, visitors and key stakeholders, and after six months of hard work from the branding team at Whyalla Council and the team at Algo Más, we’re excited to officially Unearth the new Whyalla brand and collateral. The brand font was inspired by the unique shingle beach in Whyalla and the brand colours by the breathtaking sunsets, Giant Cuttlefish and surrounding natural wonders of the town.
After a competitive pitch we were successful in being appointed to develop the brand which included developing extensive Brand Guidelines and key messages, an implementation plan for the roll out of the brand, and was extended to include key items of collateral including stationery, billboards, banners and a design for the giant ship’s rudder seen by visitors as they enter the town.
Whyalla is a connected community, proud of where they have come from and proud of where they’re going. They are creating new possibilities and embracing the future. Unearth Whyalla reinforces this message and encourages locals, visitors and investors to discover Whyalla for themselves.