“Rebranding is not just about a new logo – it's about stimulating economic growth.”
That was the title of the article in the Whyalla News that appeared the day after Algo Más facilitated a two-day consultation and community engagement process to discuss ideas for a new Whyalla brand. The brand development process involves three stages – consultation, brand development, and a brand implementation plan.
The decision the Council made to rebrand Whyalla could not have come at a better time with the regional City undergoing major changes and in need of a new vision and plan to change the perceptions of what Whyalla stands for today. After a competitive pitch process, Algo Más were appointed to lead the project due to our extensive Local Government and branding experience. Read the Whyalla News article here: Whyalla News