We recently teamed up with the guys at MonkeyStack to deliver another great project for the National Centre for Vocational Education Research (NCVER).
Our brief was to engage 11,000 20 to 23 year-old participants of the Longitudinal Survey of Australian Youth (LSAY) through an interactive and creative solution that could be supported by ‘pull’ promotional material that included a self sealed mail piece and HTML email.
LSAY tracks young people over 10 significant years of their lives, from the ages of 15 to 25, as they move from school to work or further study. The survey collects information from the same young people each year (from June to December). It covers:
- School: student achievement, school retention, subject choice, career aspirations, attitudes to school
- Post-school study: higher education and vocational education and training
- Employment: full-time and part-time work and work experiences
- Social and wellbeing: volunteering, health, life satisfaction.
Our solution was to create an interactive digital game called League of Heroes. Participants can create a character and align themselves with a Clan, then answer a number of questions about their lives that builds the character within the game.
Drawing on data from last year’s LSAY, the participant’s choices are reflected in a comparison of their situation versus previous year’s participant results. We’re very proud of the end result, and it’s a great example of how thinking outside of the box can yield great results for our clients.