The Barossa is one of the world’s great gastronomic playgrounds, renowned for its wine, fresh seasonal produce, beautiful landscapes and easy-going lifestyle. One of its annual draw cards is the much anticipated Barossa Gourmet Weekend, which encompasses 30 events over three days – this festival is a true feast for the senses.
This year Tourism Barossa approached Algo Más to give the Barossa Gourmet Weekend a much-needed facelift, which was a very exciting project for us as we love the Barossa and everything that goes with it.
Our solution was to develop a logo that features a wine corkscrew twisting through the earth until it becomes a fork, representing tradition and history as well as the refined tastes that the Barossa is known for. The implementation is fun, bright and contemporary – it includes food and flower imagery in a collage style, bringing a bright and quirky flavour with some tongue-in-cheek humour. The headline aims to capture all of the elements of the event and the Barossa itself, without focusing too much on wine as directed by the client.
We can’t wait to see the event’s new look splashed all over the Barossa come September!